Metal Shark Launches New Website

Photo: Metal Shark

Posted by Michelle Howard

Louisiana-based shipbuilder Metal Shark has announced
the launch of its new website.

The new metalsharkboats.com features an all new design boasting
fresh content, increased functionality, and robust search tools
that facilitate navigation within the company's vast product
portfolio.

"Metal Shark has expanded its focus to include a diverse range of
markets, so we tasked ourselves to create an easily navigable
website that allows us to reach the right customers with the
right products and message," explained Josh Stickles, Metal
Shark's vice president of marketing. "Visitors to our website
will now be able to quickly locate content that's relevant to
them, within a clean and modern framework that will accommodate
future needs and continue to grow along with the company."

Visitors to the new website are greeted by a full-screen video
montage of Metal Shark vessels in action, showcasing key markets
including military, law enforcement, fire rescue, pilot, and
passenger vessel operators. From the homepage, numerous search
options and a visual matrix help visitors drill down through over
125 pages of new content incorporating widespread use of high
definition photos and video.

Key features of the website include:

  • Over 45 minutes of streaming HD full-screen video,
    accessible from individual model pages as well as from a new
    video gallery.
  • High-resolution image galleries with over 8 gigabytes of
    full size photos.
  • Robust search tools that allow users to find Metal Shark
    models by market, by vessel type, by model series, or by
    keyword search.
  • Market-specific subpages that communicate directly to
    specific customer types including military, law enforcement,
    fire rescue, pilots, passenger vessel operators, and
    others.
  • New Download Center that consolidates brochures and other
    product literature in one place for easy download.
  • Larger, easier to read layout with responsive display that
    better adapts to mobile browsers.

Feb 13, 2017

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